I was a Design Researcher at Motorola Solutions Singapore, where I discovered user needs across manufacturing, public safety, hospitality and recreation verticals.
The general goal of my research is to have a broad understanding of how people communicate through Motorola's devices by studying their contexts, processes and pain points. This includes going to the customer's site, learning about their daily workflows and observing where and how they use devices "in the wild".
I was responsible for the various stages of a research project - from designing the study based on product development goals, working with interpreters, interviewing users, synthesizing insights and creating visually compelling presentations and reports.
I worked with product managers, designers and engineers, whom I closely involved so they can see how products are really used in the field.
My favorite part about my work was connecting the dots across various industries and seeing how some problems can be experienced similarly or differently. As part of the CTO, my research also contributed to top-level understanding of trends in different industries by reporting the things I heard from the ground.
GLOBAL Manufacturing Trends
In an initiative spearheaded by project management team, I was part of a global group of project managers, design researchers and engineers who talked to various customers from the manufacturing vertical. Our goal was to define the product strategy for future radio technology and to analyze the different needs across manufacturing subtypes.
We had a total of 33 customer visits, and for my part, I traveled to Taiwan, Malaysia and South Korea to interview users from electronic, petroleum, steel and car manufacturing plants.
Our research culminated in an ideation session involving a mix of high-level managers from different organizations. We had multidisciplinary teams - from designers to technical leads - collaborate and brainstorm new concepts based on user needs. For the workshop, I helped synthesize all of the global data points to narrow it down to the critical user challenges. I also presented my part of the research and designed poster visualizations to help participants make sense of the different problem areas to solve.
We were able to collectively brainstorm 356 novel ideas, which were then used to guide and prioritize the next generation of radio products.
Overall, it was a tremendous success in bringing cross-disciplinary teams together to strategize on future product directions based on tangible user and organizational needs.